Online Seasonal Internet Savings Fact or Fiction?
Advertising cyber-monday-promotions after Thanksgiving creates the pre-christmas opportunity for some fantastic online-cyber-deals.
These special promotions are generally referred to as equivalent
to the first Friday shopping event after the Thanksgiving holiday in the malls in person.
Cyber-deals are of course, promoted and completed online by the consumer.
But does spending really peak on this particular day? Is it fact or fiction that there are some great online-shopping-deals to be had?
To understand cyber-monday, is to know and understand how it came about in the first place.
It came to the attention of the Trade Association Shop.org around 2005, that consumer traffic seemed to be on the upswing on the Monday after the American Thanksgiving.
This sales increase was thought to be attributed to people actually doing some window-shopping over the preceding weekend, and then on the Monday, whether at work or at home, actually deciding that "today" would be the day to make a purchase online of what they had decided upon.
Brainstorming ideas went into effect, and this internet marketing tool concept of "Cyber Monday" was born.
It did originally have some other names to begin with, such as "Black Monday, Green Monday, and Blue Monday."
It was decided that "Black" copied the Black Friday concept too closely.
"Green" was considered a bit too close to "environmental",and "Blue" Monday was kind of a depressing phrase. These phrases were quickly passed on, and since "Cyber"
referred to online, this word was chosen. It made sense.
If you are looking for cyber-monday-promotions on this particular first Monday after Black Friday, you may very well find some.
Though many critics think of it as just alot of internet marketing hype, over the years more retailers are providing some genuine online-cyber-deals for people who want to spend money. They don't want to miss out on those potential buyers who happen to land on their site naturally, or landing expecting deals.
Retailers would rather you leave with something rather than nothing. Even with the uncertainty as to whether or not it
really is a significant day for purchasin, they don't want to miss the boat with you.
The reason for all of the general criticism?
It's simply because mid-December apparently
proves to be the highest day for spending by online consumers anyway.
Maybe there are more deals to be had at that time, or it's quite simply the urgency of Christmas is so close at that time of the month, and people still have christmas shopping to get done.
The point is, critics argue that cyber monday is not "the" biggest shopping day during this time of the holiday season.
They also say that the same so-called "promotions" or extra bargains are found on many sites at all different times of the year as well. So, who really knows?
It could very well be that people are in fact browsing and comparing prices on that day only.
There is a difference however between "looking" and actually getting out your wallet and completing a financial transaction.
This is the reason why cyber-monday-promotions are regarded as useless media hype with no real truths or basis in facts by some people.
But, only the individual consumer knows for sure I think. Some retailers choose to prepare and promote for this day, and some still don't.
It's up to you, the consumer to look and decide for yourself.
If you happen to find a bargain that you have never seen any other day, you buy it and are tickled with your purchase, then I guess cyber-monday-promotions are fact and not fiction to you.
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